Pinterest is a virtual pinboard that allows users to share images that they find interesting with their friends. The website is particularly popular with the female gender, who pin everything from recipes, hairstyles, clothing, wedding plans, and do-it-yourself projects. Nevertheless, the website is not just limited to teenage girls and stay-at-home mothers. Much like the other major social media sites, Facebook and Twitter, companies are beginning to utilize Pinterest for business purposes.
Not every business will benefit from advertising on Pinterest. Craftsman power tools and Harley Davidson motorcycles probably would not be very popular with the demographic that the website reaches, so those two companies are better off sticking to Facebook and Twitter for their social media needs. However, business that are aimed at women or provide recipes, do-it-yourself ideas, or room décor will find that Pinterest allows them to reach their main demographic with the click of a button. Even small companies, like the crafters of Etsy, should notice a large increase in profit if they utilize the website to its fullest.
There are three main things that companies should do with Pinterest in order to go viral on the website. First, they should provide an easy way for users to pin their photos. They should also create their own account on Pinterest for business purposes promoting their product. That way the company can pin pictures of products or ideas that are relevant to their business, and sit back and watch other users repin those photos. From there, users can share those pins on their Facebook and Twitter accounts. Lastly, follow people. That’s what it’s all about right? Follow everyone from consumers, to celebrities, to other big companies. Very often, people follow back. In addition, the more followers that your company has, the more people you are reaching.
Pinterest for business purposes can be a great thing. The website basically offers free advertising, which is perfect for small companies that are just starting out. Everybody likes the word “free” and the results can be astounding! If your company isn’t on Pinterest, it’s time you start looking at it.
